Reason and all About Changed Facebook

Photo, Vids, Phenomenal, Inspiration, life style There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed. There’s a clear division between what Facebook considers are “Top Stories” and all other recent stories. I still don’t trust Facebook’s algorithm, it still marks stories that are completely irrelevant to me. In theory, Facebook will eventually remember our choices and only pick Top Stories that we will actually enjoy. As managers of company or branded Pages we do our best to provide creative and engaging content. Starting this week, users will now have more control over their feeds and us marketers, well, we’ll have switch it up to deliver even more interesting and valuable content to stay in those “Top Stories”! b) Goodbye “Like”, hello sharing: A great change that I’ve noticed in the past weeks with some of the brands that I manage is the amount of people that have begun sharing and tagging on Facebook. I’m still not sure if this is a natural growth step or if it’s been product of some of Facebook’s recent changes. Somehow it seems that users are being more open to share, which can be a great opportunity for brands and the content they post on their Facebook Page. For years marketers and brands have been creating strategies for users to “Like” them and nothing else. With the introduction of all these changes, the loss of the “Like” and the arrival of Facebook Gestures I believe that this sharing will be the key to success, creating opportunities for our users to share stories about our brands or services. c) Facebook scrapbooking: Facebook Timeline will not only allow users to look at their profile back in time (I took a peek at 2007, funny!), they will also be able to post events or pictures about their past, basically using Facebook as a scrapbook. Think of it, if users begin to make use of mentions, places, tags and new gestures back to the day they were born, that alone can become a wonderful sharing frenzy! Suddenly brands and companies will not only be a part of users life from here on but they can also become part of their past. Read more

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